{"id":11509,"date":"2016-02-21T13:28:16","date_gmt":"2016-02-21T21:28:16","guid":{"rendered":"http:\/\/www.functionalps.com\/blog\/?p=11509"},"modified":"2017-02-27T13:13:53","modified_gmt":"2017-02-27T21:13:53","slug":"polyunsaturating-america-mazolas-marketing","status":"publish","type":"post","link":"https:\/\/www.functionalps.com\/blog\/2016\/02\/21\/polyunsaturating-america-mazolas-marketing\/","title":{"rendered":"Polyunsaturating America: Mazola&#8217;s Marketing"},"content":{"rendered":"<p>Also see:<br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2011\/11\/21\/pufa-and-cancer\/\" target=\"_blank\">PUFA Promote Cancer<\/a><br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2012\/01\/31\/unsaturated-fats-and-heart-damage\/\" target=\"_blank\">Unsaturated Fats and Heart Damage<\/a><br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2013\/03\/28\/gelatin-ads\/\" target=\"_blank\">Gelatin Ads<\/a><br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2012\/12\/30\/sugar-ads\/\" target=\"_blank\">Sugar Ads<\/a><br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2010\/12\/19\/errors-in-nutrition-essential-fatty-acids\/\" target=\"_blank\">Errors in Nutrition: Essential Fatty Acids<\/a><br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2012\/04\/22\/fatty-acid-composition-of-diet-reflected-in-fat-tissue\/\">Toxicity of Stored PUFA<\/a><br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2012\/10\/03\/dietary-pufa-reflected-in-human-subcutaneous-fat-tissue\/\">Dietary PUFA Reflected in Human Subcutaneous Fat Tissue<\/a><br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2012\/01\/15\/pufa-accumulation-aging\/\">PUFA Accumulation &amp; Aging<\/a><br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2012\/06\/23\/maternal-pufa-intake-increases-breast-cancer-risk-in-offspring\/\">Maternal PUFA Intake Increases Breast Cancer Risk in Female Offspring<\/a><br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2012\/06\/28\/israeli-paradox-high-omega-6-diet-promotes-disease\/\">Israeli Paradox: High Omega -6 Diet Promotes Disease<\/a><br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2011\/08\/15\/protective-benefits-of-aspirin\/\">Benefits of Aspirin<\/a><br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2012\/04\/03\/arachidonic-acids-role-in-stress-and-shock\/\">Arachidonic Acid\u2019s Role in Stress and Shock<\/a><br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2014\/04\/09\/chart-mean-sfa-mufa-pufa-content-of-various-dietary-fats\/\">Charts: Mean SFA, MUFA, &amp; PUFA Content of Various Dietary Fats<\/a><br \/>\n<a href=\"http:\/\/raypeat.com\/articles\/articles\/unsaturatedfats.shtml\">Unsaturated fatty acids: Nutritionally essential, or toxic? by Ray Peat, PhD<\/a><br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2012\/04\/03\/curing-a-high-metabolic-rate-with-unsaturated-fats\/\">\u201cCuring\u201d a High Metabolic Rate with Unsaturated Fats<\/a><br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2012\/04\/03\/fat-deficient-animals-activity-of-cytochrome-oxidase\/\">Fat Deficient Animals \u2013 Activity of Cytochrome Oxidase<\/a><br \/>\n<a href=\"https:\/\/www.functionalps.com\/blog\/2012\/04\/10\/anti-inflammatory-omega-9-mead-acid-eicosapentaenoic-acid\/\">Anti-Inflammatory Omega -9 Mead Acid (Eicosapentaenoic acid)<br \/>\n<\/a><a href=\"https:\/\/www.functionalps.com\/blog\/2012\/01\/14\/essential-fatty-acid-deficiency-resistance-to-traumastressshock\/\">Protective &#8220;Essential Fatty Acid Deficiency&#8221;<\/a><a href=\"https:\/\/www.functionalps.com\/blog\/2012\/04\/10\/anti-inflammatory-omega-9-mead-acid-eicosapentaenoic-acid\/\"><br \/>\n<\/a><a href=\"https:\/\/www.functionalps.com\/blog\/2012\/01\/20\/the-cholesterol-and-thyroid-connection\/\">Cholesterol and Thyroid Connection<\/a><a href=\"https:\/\/www.functionalps.com\/blog\/2012\/04\/10\/anti-inflammatory-omega-9-mead-acid-eicosapentaenoic-acid\/\"><br \/>\n<\/a><a href=\"https:\/\/www.functionalps.com\/blog\/2012\/01\/22\/thyroid-status-and-cardiovascular-disease\/\">Thyroid Status and Cardiovascular Disease<\/a><\/p>\n<p><strong>A few factors collide starting in the 1970s to further expedite a departure from traditional animal fats towards polyunsaturated plant oils:<\/strong><\/p>\n<ul>\n<li>US government, under Nixon, subsidizes corn (corn oil\/Mazola). Government later subsidizes soy and wheat.<\/li>\n<li>Cheaper vegetable and seed (liquid) oils progressively replace animal fats, capitalizing on the ridiculous anti-cholesterol campaign and faulty lipid hypothesis.<\/li>\n<li>Nutritional information from the government supports American industry, not health.<\/li>\n<\/ul>\n<p>Mazola&#8217;s marketing campaign in the 1970s put polyunsaturated fats front and center in the American vernacular and placed saturated fats firmly as the bad guy. The marketing encouraged women to \u201cpolyunsaturate\u201d their loved ones while avoiding saturates; in retrospect, this is the exact opposite of what is desired.<\/p>\n<p>Over 40 years later, the US is still suffering from the ubiquitous use of vegetable oils. While milk, sugar, fructose, salt, and saturated fat take a beating from American society as nutritional toxins, polyunsaturated fats in their various forms continue to get a free pass. Evidence from Ray Peat, PhD and the FPS blog will hopefully help people come to their senses.<\/p>\n<p><a href=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/09-mazola2-1960s-ads-fsl-1.jpg\" rel=\"attachment wp-att-11538\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/09-mazola2-1960s-ads-fsl-1-150x150.jpg\" alt=\"09-mazola2-1960s-ads-fsl\" width=\"150\" height=\"150\" class=\"aligncenter size-thumbnail wp-image-11538\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/905_original-1.png\" rel=\"attachment wp-att-11539\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/905_original-1-150x150.png\" alt=\"905_original\" width=\"150\" height=\"150\" class=\"aligncenter size-thumbnail wp-image-11539\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/b3d8670c66c61cc9e0888a3cfc9f84ed.jpg\" alt=\"b3d8670c66c61cc9e0888a3cfc9f84ed\" width=\"236\" height=\"352\" class=\"aligncenter size-full wp-image-11535\" srcset=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/b3d8670c66c61cc9e0888a3cfc9f84ed.jpg 236w, https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/b3d8670c66c61cc9e0888a3cfc9f84ed-201x300.jpg 201w\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" \/><\/p>\n<p><a href=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/mYabOrF-ejAZzd4J4ecHAew-1.jpg\" rel=\"attachment wp-att-11542\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/mYabOrF-ejAZzd4J4ecHAew-1-150x150.jpg\" alt=\"mYabOrF-ejAZzd4J4ecHAew\" width=\"150\" height=\"150\" class=\"aligncenter size-thumbnail wp-image-11542\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/3501a-1.jpg\" rel=\"attachment wp-att-11541\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/3501a-1-150x150.jpg\" alt=\"3501a\" width=\"150\" height=\"150\" class=\"aligncenter size-thumbnail wp-image-11541\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/s-l225-1.jpg\" rel=\"attachment wp-att-11540\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/s-l225-1-150x150.jpg\" alt=\"s-l225\" width=\"150\" height=\"150\" class=\"aligncenter size-thumbnail wp-image-11540\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/ad2-1.jpg\" rel=\"attachment wp-att-11537\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/ad2-1-150x150.jpg\" alt=\"ad2\" width=\"150\" height=\"150\" class=\"aligncenter size-thumbnail wp-image-11537\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/il_340x270.718767408_bdkk-1.jpg\" rel=\"attachment wp-att-11536\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.functionalps.com\/blog\/wp-content\/uploads\/2016\/02\/il_340x270.718767408_bdkk-1-150x150.jpg\" alt=\"il_340x270.718767408_bdkk\" width=\"150\" height=\"150\" class=\"aligncenter size-thumbnail wp-image-11536\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Also see: PUFA Promote Cancer Unsaturated Fats and Heart Damage Gelatin Ads Sugar Ads Errors in Nutrition: Essential Fatty Acids Toxicity of Stored PUFA Dietary PUFA Reflected in Human Subcutaneous Fat Tissue PUFA Accumulation &amp; Aging Maternal PUFA Intake Increases Breast Cancer Risk in Female Offspring Israeli Paradox: High Omega -6 Diet Promotes Disease Benefits [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2164,23,11,365,1877,1388,483,2168,95,100,91,647,2165,166,2166,92,2159,887,918,363,453,193,2167,496,99],"class_list":["post-11509","post","type-post","status-publish","format-standard","hentry","category-general","tag-animal-fats","tag-cancer","tag-cholesterol","tag-corn","tag-corn-oil","tag-eicosanoids","tag-energy","tag-government","tag-heart-disease","tag-inflammation","tag-lipid-hypothesis","tag-lipid-peroxides","tag-mazola-oil","tag-metabolism","tag-nixon","tag-obesity","tag-peroxidation","tag-polyunsaturated-fats","tag-prostaglandin","tag-pufa","tag-ray-peat","tag-saturated-fat","tag-subsidies","tag-unsaturated-fats","tag-vegetable-oils"],"_links":{"self":[{"href":"https:\/\/www.functionalps.com\/blog\/wp-json\/wp\/v2\/posts\/11509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.functionalps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.functionalps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.functionalps.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.functionalps.com\/blog\/wp-json\/wp\/v2\/comments?post=11509"}],"version-history":[{"count":20,"href":"https:\/\/www.functionalps.com\/blog\/wp-json\/wp\/v2\/posts\/11509\/revisions"}],"predecessor-version":[{"id":12661,"href":"https:\/\/www.functionalps.com\/blog\/wp-json\/wp\/v2\/posts\/11509\/revisions\/12661"}],"wp:attachment":[{"href":"https:\/\/www.functionalps.com\/blog\/wp-json\/wp\/v2\/media?parent=11509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.functionalps.com\/blog\/wp-json\/wp\/v2\/categories?post=11509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.functionalps.com\/blog\/wp-json\/wp\/v2\/tags?post=11509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}